Our client required a new publication for electronic platforms to communicate in a few short minutes the development of a first in class, innovative non-invasive saliva based glucose monitoring solution focused on improving the quality of life of people living with diabetes.
It was essential the short piece contain key messages about the biosensor that multiple audiences could understand (e.g. consumers, healthcare professionals, investors, payers) and which were grounded on complete information and relevant insights from key speakers representing different viewpoints. Therefore, to increase audience awareness, understanding and interest in the biosensor, CRC created strategy to tell the story from ‘multiple lenses’, i.e. scientific, medical and humanistic perspectives, i.e. the biosensor inventor, the clinician and individuals with diabetes, respectively.
A six-minute video clip included the following story chapters:
- Diabetes disease and economic burden
- Importance of glucose monitoring
- Problem with the current self-monitoring blood glucose method (e.g. invasive, painful, inconvenient)
- Need for a non-invasive, accurate, easy and convenient way to monitor glucose levels
- Glucose biosensor as the solution and its clever technology
- Other potential future applications of the biosensor platform
- Glucose biosensor representing a new revolution in diabetes care
The clip was released during National Diabetes Week in Australia for maximum impact and accompanied by a blog article about glucose monitoring in diabetes that also discussed the glucose biosensor, which was published around the same time.
Our client advised the clip has proven to be a very useful education and engagement tool for a wide range of stakeholders that has substantially increased its share of voice.